IRON SHARPENS IRON & ACCOUNTABILITY BUILDS CHAMPIONSHIP CHARACTER
START YOUR ATHLETIC PERFORMANCE SYSTEM NOW
NEW LOCATION: 915 N College Ave - Fayetteville
SYSTEMS FOR ALL AGES
2717 Performance is Northwest Arkansas’ mobile athletic performance and conditioning service — delivering speed, agility, strength, conditioning, and character development directly to athletes, teams, and schools across NWA.
Led by Tony Shipp, a certified professional with 20 years of coaching experience (SCCC, CSCS), 2717 Performance provides evidence-based training that builds better movers, stronger athletes, and confident competitors.
Semi-Private Athletic Development Performance Systems
Monday & Wednesday 4:00p-5:00p
,Friday 4:00p-5:00p & 5:00p-6:00p
Saturdays: TBA - keep an eye on our social media for pop ups
Sundays: TBA - keep an eye on our social media for pop ups
PERSONALIZED PERFORMANCE DEVELOPMENT
Our 1-to-1 performance programming is fully customized to the individual athlete — not a one-size-fits-all template. Each program is built around detailed assessments, movement analysis, and performance goals to address
TEAM PERFORMANCE TRAINING
Our Team Performance Training is designed to deliver structured, high-level athletic development directly to your team — on your field, in your gym, or at your facility. We eliminate travel and scheduling barriers by bringing professional-grade speed, agility, strength, conditioning, and mental performance training to you.
SEMI-PRIVATE SMALL PERFORMANCE
Our Semi-Private Performance Training blends the individual attention of 1-to-1 coaching with the energy and accountability of a small group environment. Groups are intentionally kept small to ensure proper coaching, feedback, and progression for every athlete.
Training focuses on speed, agility, strength, conditioning, and movement quality, while reinforcing confidence, discipline, and competitive standards. Athletes are challenged to push themselves, learn alongside others, and grow within a culture built on effort, focus, and accountability.
We Build Confidence, Discipline, and Purpose.
Confidence comes from preparation.
Discipline is built through standards and consistency.
Purpose is found when athletes understand their why.
We train with intent, coach with purpose, and develop athletes who carry their edge beyond the field.
Experience monthly flexibility
with no long-term commitments.
PERFORMANCE AT YOUR DOOR - MOBILE
We bring elite-level athletic performance training directly to you. 2717 Performance rolls up fully equipped with everything needed for speed, agility, strength, velocity-based training, and performance testing — eliminating travel, facility limitations, and scheduling barriers.
From laser timing systems to advanced movement and performance analysis tools, we create a high-quality training environment wherever your team trains.
are.
$75/BASE
Mobile Training Investment:
• $75 base travel/setup fee
• $10 per athlete
Simple. Efficient. Purpose-driven performance — delivered where you
MOBILE PERFORMANCE TRAINING SELECT N.W.A LOCATIONS
Our Mobile Performance Training sessions are held at select locations across Northwest Arkansas, bringing the same standards, structure, and coaching you expect — without the need for a permanent facility.
Each 1-hour session includes everything we do best:
speed, agility, strength, conditioning, movement quality, and mental performance habits — all coached with intent and accountability.
A
thletes train in a focused, competitive environment designed to build confidence, discipline, and long-term athletic development.
$35 per athlete per session
High standards. Proven systems. Real development — wherever we train.
$35 / SESSION
$35 per athlete per session
High standards. Proven systems.
Real development — wherever we train.
2717 ALL IN PERFORMANCE SYSTEMS
This system delivers unlimited access to high-level speed, agility, strength, conditioning, movement development, and mental performance training within a standards-driven environment. Every session reinforces accountability, effort, and intentional coaching — creating athletes who are prepared to compete and lead.
$200 / Monthly
Membership Options:
• Unlimited Monthly: $200 / month
• Once Per Week: $100 / month
• Additional Sessions: $25 per session
Pre-Paid Training Options:
• 3-Month Commitment 10% Discount
• 6-Month Commitment 20% Discount
• 12-Month Commitment 25% Discount
This is more than training — it’s a performance system, built to develop confident, disciplined, and purpose-driven athletes.
Testimonials
Alex R
"Joining here has been life-changing. The sessions have not only improved my fitness but also boosted my confidence and mental clarity. Highly recommend to anyone looking for a performance facility!"
Maria S
"The supportive community and expert instructors here make every Session enjoyable and effective. I've seen incredible progress in both my physical strength and overall well-being. It’s been an amazing journey!"
David T.
"I’ve tried various fitness programs, but This stands out for its focus on both body and mind. The training has transformed my fitness levels and given me a new sense of purpose. This is more than just a workout; it’s a lifestyle change."
